We Create Videos That Demand a Response
Right Response Media helps brands turn ideas into viral-style social media videos designed to grab attention, spark engagement, and grow your audience.
We Create Videos That Demand a Response
The Moment Your Brand Needs the Right Response
The internet moves fast.
One post…
One comment…
One viral moment…
…and suddenly everyone is talking.
Sometimes brands jump in and own the moment.
Other times…
They miss it completely.
The original video
@benlapidus WE WILL GET ANSWERS… 3.4.26 #punk #metal #musicalcomedy ♬ PETSMART - Ben Lapidus
Recently, a viral video about PetSmart had the entire internet asking one simple question:
“Is it Pet Smart… or Pet’s Mart?”
The video exploded online.
Millions of people watched it, shared it, and joined the conversation.
Naturally, people waited to see how the brand would respond.
When their response videos finally appeared…
The internet had thoughts.
Lots of them:
Many viewers felt the moment had been completely missed
It was a golden opportunity to lean into the humor, join the conversation, and ride the viral wave.
And as much as we love PetSmart…
We had to agree.
So we decided to create the response we believed the internet was hoping for, and this is just one of several directions we could have taken it.
But here’s the real question…
Our response
@rightresponsemedia The Pet Smart Response everyone was hoping for! #punk #metal #comedy #musiccomedy #petsmart @Ben Lapidus @PetSmart ♬ original sound - Right Response Media
What If Your Brand Could Be the One That Gets It Right?
What if when the internet starts talking…
Your brand becomes part of the conversation?
What if instead of posting content that missed the mark…
You created content that people watch, share, comment on, and remember?
That’s exactly what we help brands do.
At Right Response Media, we specialize in creating social media videos designed to:
- Grab attention instantly
- Spark engagement and conversation
- Encourage shares and comments
- turn viewers into customers
Because in today’a world…
Attention is the most valuable currency your brand can earn.
And the Brands Winning Online Know One Thing
They don’t just post content.
They create moments people want to participate in.
Moments that make people laugh.
Moments that spark debates.
Moments that make people tag their friends.
Moments that make the internet say:
“Did you see that video?”
And when those moments happen…
You want to be the brand that gave the Right Response.
Our Process
From Idea to Viral — Here's How We Do It
Creating attention-grabbing social media content doesn’t happen by accident.
It’s the result of creative thinking, smart strategy, and execution that moves fast.
Here’s how we work together to turn your ideas into content people can’t stop watching.
1. Discovery & Brainstorm Session
We start with a Zoom call to learn about your brand, your audience, and your goals.
Bring your ideas if you have them — or don’t worry if you don’t.
This is a creative brainstorming session, where we explore angles, concepts, and opportunities that could turn your brand into the next conversation online.
Sometimes the best ideas come from simply asking:
“What would make people stop scrolling?”
2. Concept Development
After our call, our team goes to work crafting creative video concepts tailored to your brand.
We develop ideas designed to:
- Grab attention instantly
- Spark engagement and conversation
- Encourage shares and comments
- strengthen your brand identity
This is where strategy meets creativity.
3. Concept Review & Refinement
We reconnect to review the concepts together.
During this meeting we:
• walk through each idea
• refine messaging and tone
• select the concepts that best fit your brand
By the end of this step, we’ll have a clear creative direction and production plan.
5. Final Delivery & Launch
Once the video is complete, we deliver the finished content ready for publishing across your social platforms.
If you prefer to be hands free, we can schedule and post your contnent across all of your social media channels.
4. Production Begins
Now the fun really starts.
Our team begins producing your content — bringing the ideas to life through creative filming, editing, and storytelling designed specifically for social media.
We focus on creating content that feels authentic, entertaining, and shareable.
6. Keep the Momentum Going
One viral video is great.
A consistent stream of creative content is even better.
Many of our clients continue working with us to build ongoing content strategies that keep their brand in front of the right audience.
Don't be like Corporate
Ideas shouldn’t get stuck in a maze of approvals.
If you’ve ever tried to pitch a creative idea to a large corporate office, you know how it usually goes.
Emails disappear into the void.
Meetings get scheduled… or never scheduled at all.
Then the idea slowly fades into another spreadsheet.
Meanwhile, the internet moves on.
The conversation fades.
The moment passes.
The opportunity disappears.
And somewhere inside corporate…
No one even realizes the viral breakthrough they needed
is still sitting in someone’s inbox waiting for approval.
Let’s Make Your Brand the One That Gets It Right!
Skip the red tape.
Schedule a quick Zoom call with us and let’s brainstorm your brand’s next viral moment.
Looking for a Turnkey Brand That’s Ready to Launch?
In addition to creating memorable videos, we create brand concepts too!
One example is a concept brand we developed called Mowrons™ — a comedic, action-movie style lawn care crew that treats mowing lawns like a tactical operation.
It’s bold.
It’s ridiculous.
And most importantly…
It’s unforgettable.